I'm so excited to be part of the new campaign for J Runway alongside a number of other influencers from around Asia. As the brand has recently expanded and now delivers to a number different countries throughout the region, the team at J Runway decided to put together a campaign that reflected this by featuring personalities from every sector of their new market. They got in touch asking if I would like to help represent Singapore and alongside myself there was David Guison and Tricia Gosingtian from The Philippines, Diana Rikasari from Indonesia, Linna Li from Thailand, Candy Ice from Malaysia, and Eunice Annabel also from Singapore. With such a great bunch of people involved, well it was pretty hard to say no!
The entire team, including many flown in directly from Japan, were some of the nicest people that I've ever had the pleasure of working with, and myself and the other influencers had so much fun on set that the time just seemed to speed by! The backdrops used in every shot were so incredibly intricate, involving thousands of fresh white orchids painstakingly painted by hand, and it was seriously jaw dropping to see the amount of effort that went into creating each photo.
To see the entire campaign you can head to their new website at www.jrunway.com or visit their flagship store at Plaza Singapura to see us all enlarged to the nth degree! I feel really fortunate to have been able to work with such a great array of fantastic people and we've all managed to keep in touch since the shoot; it's good to know that wherever I travel in Asia now there'll always be someone I know to hang out with and give me an insider tour!
And as a little treat for all you readers, until the end of April you can receive 40% storewide just by using the code EDWARD40!